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Wal-Mart is launching the most comprehensive environmental sustainability campaign in its history. But they can’t claim it saves consumers money.
The new campaign, the cost of which was not disclosed, will encompass TV, radio, print and inserts in May issues of general-interest magazines. The TV spots focus on specific examples of sustainability such as co-branded Coca-Cola T-shirts made with RPET, a material manufactured from recycled plastic bottles. Another :30 supports the just-launched Wal-Mart line of organic and fair trade certified coffees.
The tag line ‘Earth Month ‘08. Save money. Live better’ will be splashed on in-store signage and will highlight 500 eco friendly products.
The campaign follows a decision by the National Advertising Division of the Council of Better Business Bureaus that Wal-Mart must change assertions in a current campaign claiming that shopping at Wal-Mart saves customers an average of $2,500 per family per year. The NAD statement, as reported in Brandweek, says that Wal-Mart cannot make that claim. The NAD did accept Wal-Mart’s claim that “its efficiency and size drive down consumer prices across the entire U.S. economy, generating that $2,500 savings regardless of where consumers shop.”
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
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Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
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Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
