Satellite TV provider DirecTV has signed on to be the premiere official sponsor of the IndyCar Series.
Beginning with the April 6 Honda Indy Grand Prix of St. Petersburg, all IndyCar Series events will be carried in high definition on DirecTV, delivering what DirecTV calls “unprecedented detail and realism to a sport already defined by speed, history and pulse-quickening close finishes.”
The Pope is coming stateside, and XM plans to be there. The satcaster announced that it will join with EWTN Global Catholic Network to launch a six-day XM Radio channel devoted to Pope Benedict XVI’s visit to the U.S.
Regional magazines are faring rather well in a tight economy and have experienced a flurry of first-quarter launches.
The greedy Rupert Murdoch is hungry for Long Island’s Newsday, believing that the paper would make his New York Post viable and give it a more secure future; however, he believes it is likely that U.S. antitrust officials would play keep-away with the paper, should Murdoch pursue an acquisition.
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The Audit Bureau of Circulations announced The Preprint Project Center, a new online tool for advertisers to estimate the cost of upcoming special insert advertising.
The way to spread the word on the coming digital-TV transition is to tell your mom about it, according to the Consumer Electronics Association.
Cute blondes with yappy dogs bearing packs of tissues are apparently a good combo when it comes to street teams: Legally Blonde The Musical saw a high 20 percent response rate to its Elle Woods look-alike street campaign.
Banks that sought to move a lawsuit filed by Clear Channel Communications from Texas state court to the federal court system were refused by a federal judge Wednesday.
Tina Brown, late of Vanity Fair and the New Yorker, has hooked up with Barry Diller to launch a news aggregation website.
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Influential online consumers (”e-fluentials”) among Hispanics use the internet to not only connect with friends and family but also share views about products and brands - often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts.
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Fans of The Office, Chuck and Heroes will be able to see more of their favorite shows online when NBC launches original webisodes tied to the three shows.
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U.S. mobile ad spending is projected to reach nearly $1.7 billion in 2008, up some 89 percent from $878 million in 2007, and will surpass $6.5 billion in 2012, according to a new eMarketer report, “Mobile Advertising: After the Growing Pains” - via MarketingCharts.
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NBC took its Olympic coverage to heart and unveiled a mighty year-round primetime schedule to buyers on Wednesday.
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