»
Cute blondes with yappy dogs bearing packs of tissues are apparently a good combo when it comes to street teams: Legally Blonde The Musical saw a high 20 percent response rate to its Elle Woods look-alike street campaign.
Producers of the hit Broadway show, wanting a way to draw crowds to the theater during slower winter months, hired AdPack USA to have stylish Elle Woods (the show’s main character) look-alikes - complete with her beloved Chihuahua Bruiser - hand out 10,000 Legally Blonde branded tissue packs to New Yorkers and tourists
Each tissue pack included a discount offer for tickets to the show. Of those handed out, 2,025 people responded – a redemption rate of more than 20 percent.
As a result of the high redemption rate, the company has ordered more tissue packs from AdPack USA and will continue both their intercept campaign and will add a campaign aimed at the travel and tourism industries.
Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com.
The agreement spans five years and gives Interactive One, Radio One’s digital division, exclusive access to AllHipHop’s ad inventory, writes MarketingVox. AllHipHop boasts five million…
Tribune Co.’s sale of Newsday to Cablevision allows Tribune and its new chairman, Sam Zell, to put $600 million in expected cash proceeds toward its roughly $13 billion debt. This buys Tribune Co. more time to implement plans to turn…
Apple’s new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent, if the shortage of the current model means anything.
Apple’s website announced yesterday that the company is out of stock on previous…
NBC’s unusual upfront garnered mixed reviews from the media crowd; some blamed the network for using the new format to draw attention away from a weak programming slate, while others liked the innovative format.
Yesterday’s upfront event drew advertisers through…
Sirius losses shrunk in the first quarter, while XM’s losses widened, the companies announced yesterday, in what they hope will be their last quarterly financial reports as stand-alone companies.
Sirius’s loss of $104 million was an improvement over last year’s…
Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
The magazine pulled in 2,800 pitches, for a final…
