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Satellite TV provider DirecTV has signed on to be the premiere official sponsor of the IndyCar Series.
Beginning with the April 6 Honda Indy Grand Prix of St. Petersburg, all IndyCar Series events will be carried in high definition on DirecTV, delivering what DirecTV calls “unprecedented detail and realism to a sport already defined by speed, history and pulse-quickening close finishes.”
DirecTV will be recognized in the series logo, and will also receive extensive branding placements throughout each IndyCar Series race, including in-car camera mounts, placement on all driver uniforms and cars, and branding throughout pit road.
The Fan Zone at each track will also feature DirecTV co-branded interactive kiosks where race fans can learn about the racing history, components of each car, and get updated stats on each driver and race.
The multi-year sponsorship gives DirecTV a large presence on the IndyCar website (www.indycar.com), as well.
In addition to its league sponsorship, DirecTV has also become an IndyCar Series team sponsor. Vision Racing will prominently fly the DirecTV logo throughout the 2008 season.
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