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Regional magazines are faring rather well in a tight economy and have experienced a flurry of first-quarter launches.
Regionals, such as business journals, home/design mags and luxury titles, tend to cater to very narrow readerships. And while the category may not be immune to economic upheaval, new publishers are optimistic about the titles’ futures. “If you have a strong product that people want and need then you can get through the economic cycles,” says Jonathan Weber, publisher of New West magazine, a quarterly shelter and living title covering mountain regions of several western states.
An Alabama-focused lifestyle magazine, Thicket, started bimonthly publication in January with an initial circ. of 30,000, reported Folio mgazine. “We believe the major advertisers in this market realize the need for a vehicle that promotes the state in a sophisticated manner,” said Lee Hurley, co-publisher. “We have miles to go in the revenue area but we are on the road. Our plan is for steady rather than meteoric growth.”
Other recently launched titles include Virginia Wine Lover (quarterly), Greater Lafayette Business Journal (monthly), New Heights out of Tampa, Fla. (bi-monthly), Business New England (bi-monthly) and Durham, based in Durham, N.C. (bi-monthly).
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
