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Lillian Vernon Sold at Auction

Bankrupt Lillian Vernon was sold to custom printing company Taylor Corp. at auction for an undisclosed amount.

New Study: YouTube Ads Match TV in Effectiveness

Google claims that ads in YouTube videos perform as well as their TV brethren.

Nielsen Coverage Count Errors Affect Big & Small Cable Nets

A wide cross-section of cable networks were affected by Nielsen’s overstatement of coverage area ratings that’s been going on since October, 2007.

NBC Runs Out of Ideas, Revives Show Sponsorships

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For those who remember 1970’s evenings filled with Disney-sanctioned programming, NBC’s future programming may be cause for nostalgia.

‘Star Wars’ Comes to Life at Cartoon Network Upfront

Stormtroopers descended upon Cartoon Network’s annual upfront presentation along with Star Wars creator George Lucas himself, in order to promote the network’s upcoming animated strip Star Wars: The Clone Wars.

First-Ever Games Mag Reborn with ‘Coffee Table-Style’ Editions

Abandoned print magazine brand Computer and Video Games is relaunching after four years on the shelf to produce a series of “coffee table-style” special editions.

Untapped Online Ad Revenue Opportunities Await Publishers

Publishers have potentially vast opportunities to collect revenue from ad networks, as well as content licensing, according to an analysis by Attributor of content monetization across 68 million domains (via MarketingCharts).

Catalog Growth Powered by Religion, Auto, Education Categories

Catalogs for the categories of religion, automotive, and education have increased as much as 60.5 percent (religion) from 2004 to 2008, notes Oxbridge Communications, bringing the total number in their 2008 National Directory to 12,230 catalogs, writes MarketingCharts.

Ford Drives Parties into Owners’ Homes

At Ford’s urging, Ford owners across the country will be hosting parties this weekend, during the Saturday airing of ABC’s Oprah’s Big Give, to talk up their cars to friends, family members, neighbors and co-workers.

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