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Catalogs for the categories of religion, automotive, and education have increased as much as 60.5 percent (religion) from 2004 to 2008, notes Oxbridge Communications, bringing the total number in their 2008 National Directory to 12,230 catalogs, writes MarketingCharts.
Together, the top categories (see table) helped drive a nearly 15 percent increase (from 10,668 catalogs in 2004).
Among the highlights:
Online catalogs also continue to grow, said Trish Hagood, president of Oxbridge Communications, publisher of the The National Directory of Catalogs. There are now 1,868 online-only catalogs and 10,543 print-and-online catalogs listed in the 2008 directory, she noted.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
