»
A wide cross-section of cable networks were affected by Nielsen’s overstatement of coverage area ratings that’s been going on since October, 2007.
The networks include larger well-established channels such as E! Entertainment, National Geographic and Oxygen. The roster of smaller channels includes Biography, Discovery Health, G4, Golf Channel, Investigation Discovery, Military, NFL Network, Nicktoons, Outdoor Channel, Science Channel, Style and VH1 Classic.
Nielsen began notifying clients last week that it has been understating household coverage estimates for about 20 networks since at least October 2007 because of a snafu in measuring satellite TV distributors’ data (26 percent of U.S. households have satellite TV). This error resulted in an overstatement of the ratings for those networks’ coverage areas during the period. Nielsen maintains that national viewership ratings, used by most buyers, were unaffected.
Four of the networks on the list were Comcast cable networks.
A client notice sent by Nielsen stated that “Given the rapid growth and the increase in the number of packages and channels available, this process no longer provides the necessary level of reliability to accurately define household channel receivability, and the package templates are not consistent enough to make broad receivability decisions.”
MediaPost has a full listing of networks whose coverage area ratings have been overstated.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
