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Stormtroopers descended upon Cartoon Network’s annual upfront presentation along with Star Wars creator George Lucas himself, in order to promote the network’s upcoming animated strip Star Wars: The Clone Wars.
The fourth-quarter series will anchor a new Friday night fantasy/adventure block. Cartoon Network is saying the series will be a game changer, giving young viewers something completely different than anything they are seeing anywhere else, writes Mediaweek. Another show in the block will feature a lighthearted, rather than angst-ridden, Batman.
Comedy is coming to Thursday nights, with popular Chowder coming at 8 p.m., followed by Foster’s Home for Imaginary Friends and George of the Jungle. Sunday nights will be for movie showcases.
Stuart Snyder, president and COO of Turner Animation, Young Adults & Kids Media, touted the network’s new Cartoonstitute, an initiative that is geared toward streamlining the development process for animated pilots. The goal is to get 150 new pieces of content into the incubator throughout the next 20 months.
The network hopes the themed evenings will help stem the decline of ratings; Nielsen Media Research data shows that in Q1, the network lost 5 percent of total day viewers, landing it in sixth place among all ad-supported cable nets. Cartoon Network reached 442,000 kids 6-11, down 21 percent from the previous year, and 663,000 kids 2-11 (down 16 percent).
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
