Credit Card Cos Boost Mailings to Prospects 7%
Falling 19 percent since last October, the number of mailings sent by credit card companies dropped another 3 percent in January according to a new study.
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Falling 19 percent since last October, the number of mailings sent by credit card companies dropped another 3 percent in January according to a new study.
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Despite billions of dollars spent on lead-generation programs and branding campaigns, a significant portion of these expenditures are not driving channel performance or product sell-through, the CMO Council reports, citing its Channel Performance Outlook Study, writes MarketingCharts.
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AMC is touting new research, developed with Nielsen, that it says gives advertisers the ability to target audiences based on certain behavioral characteristics.
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Mobile billboard advertising - that is, trucks or other vehicles that sport billboards and drive in loops through high-traffic areas of cities - has been villified by the green movement for its negative impact on the environment.
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Nielsen announced today that it will buy IAG Research Inc. for $225 million. IAG co-founders and co-CEOs Alan Gould and Ken Orkin will join Nielsen following the completion of the acquisition in the second quarter.
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Yahoo, in a another shot at Google, has debuted new features to simplify search functionality for mobile phone users.
Out-of-home, bar-based digital networks are an effective and efficient way for advertisers to counter growing ad-skipping and TV-commercial avoidance among adults age 21-34, according to a new national survey (via MarketingCharts).
Clear Channel Radio today announced that more than 340 of its primary HD stations are now capable of transferring a song heard on the radio to an Apple iPod.
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Yahoo has responded to the three-week ultimatum letter Microsoft sent on Saturday, reports Reuters (via MarketingVox).
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You know those giant cardboard displays you see at movie theaters that tout upcoming releases? Imagine one that invites you to “open the door for a night to die for.” When you take the invitation and swing the door open, an actual human being leaps out to frighten you to death.
NBC’s highly promoted announcement of its prime time schedule through summer 2009 generated goodwill with media folks last week.
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M'soft givesMicrosoft has had enough of Yahoo’s dallying and has sent a letter stating it has three weeks to move on its $44.6 billion buyout offer.
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