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Mobile billboard advertising - that is, trucks or other vehicles that sport billboards and drive in loops through high-traffic areas of cities - has been villified by the green movement for its negative impact on the environment.
Now, Brand Xperience has launched Go Green Mobile Billboard Advertising as the eco-friendly alternative to mobile advertising. The company offers the only mobile billboard service dedicated to the sole use of all-electric, zero emissions vehicles, according to Brand Xperience.
The vehicles can be driven on city streets, at shopping centers, at special events or even indoors, according
“Advertising with our electric vehicles not only allows a company to send its message in a unique and cost-effective way, but also communicates that the company cares about the environment,” said Go Green Advertising senior vp, Bob Kopach.
With gasoline at more than $3.50 per gallon, Go Green also sees using its electric vehicles as a substantial cost savings for advertisers.
The vehicles are available through daily, weekly and monthly programs. Go Green provides the vehicle, driver, route planning, engineering, design and graphics production.
According to the release, the Go Green Mobile billboards will soon be available in major markets in the U.S., but it is not clear what those markets will be. No further information is offered on the website.
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