Tough times and technology advancements portend a coupon-usage renaissance among U.S. shoppers, with 67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession, writes MarketingCharts.
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Best Buy, UPS, Western Union and, of course, Whole Foods, have all raised their hands as supporting a “green” lifestyle with their sponsorship of recycling bins across the country.
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Magazines in Sunday newspapers are suddenly a hot ticket, despite the fact that the iconic Life magazine, launched in 1936, blamed its demise as a supplement last year on the decline of newspapers and weak ad support.
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Lifetime and Bravo networks are engaging in verbal fisticuffs over the fashion reality show Project Runway.
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NBCU prez Jeff Zucker says ad inventory on the new Hulu.com site is sold out; more ad opportunities are being created for those who arrived late to the ball.
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The Washington Post won six Pulitzer Prizes yesterday, the second most Pulitzers won by any newspaper in a single year. The New York Times won two.
The New York Times’s classical radio station, WQXR, has refused to run a :60 spot from the American Jewish Committee on the grounds that parts of the spot were “outside our bounds of acceptability.”
Integrated marketing communications was ranked as senior marketers’ top priority - for the second year in a row - according to an annual survey by the Association of National Advertisers conducted to help shape its Annual Conference in October, reports MarketingCharts.
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