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Best Buy, UPS, Western Union and, of course, Whole Foods, have all raised their hands as supporting a “green” lifestyle with their sponsorship of recycling bins across the country.
The program, called Eco-Bins from PrimePoint Media, allows advertisers to place their messages on the front and back panels of recycling bins in markets including New York, Detroit, Dallas, Atlanta, Baltimore and Key West, writes Media Life. Other markets are available upon request.
There are currently 1,200 ad spaces on 300 bins in the network. Programs can be targeted by location to reach specific demographic groups.
“If a national advertiser wants to target 18- to 30-year-old Hispanic males, they can do that,” says vp, operations, Bryan Clark. The theme of recycling ties in well with the program, Clark says.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
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CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
