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Magazines in Sunday newspapers are suddenly a hot ticket, despite the fact that the iconic Life magazine, launched in 1936, blamed its demise as a supplement last year on the decline of newspapers and weak ad support.
Parade, the Sunday supplement that comes wrapped inside local newspapers, is planning a health-and-wellness spin-off in September, writes AdAge. It is joining the Wall Street Journal, which is currently pitching its glossy WSJ magazine to advertisers, and USA Today, which has just introduced an outdoor quarterly called Open Air.
The Publishing Group of America is launching its own health monthly, called Spry, in September.
The attraction to advertisers is the combo of welcoming magazine design plus the immediacy and authority of newspapers. Ad pages slipped 1.2 percent at USA Weekend last year but grew 9.5 percent at American Profile and 7.3 percent at Parade, according to the Publishers Information Bureau.
Parade’s HealthyStyle will draw advertisers primarily in the DTC Pharmaceuticals, Over-the-Counter Remedies, Foods and Packaged Goods categories.
Drugs and Remedies advertisers were the top-spending category for magazines last year. The category grew 3.1 percent in ad pages, while Food and Food Products grew 9.8 percent last year.
CBS Radio has launched a video platform allowing its 140 radio stations the ability to create personalized branded video players to feature station content.
Content could include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers…
The New York Times will increase the newsstand price of its Monday-Saturday editions to $1.50, effective Aug. 18. The current price is $1.25.
The Sunday Times will continue to sell for $4 at the newsstand in New York metropolitan areas,…
Publicis Groupe’s first half organic growth was 5.4 percent, which chairman and CEO Maurice Levy characterizes as “very good,” though he acknowledges the company was adversely affected by the Healthcare sector.
Without healthcare, growth would have been 7.1 percent, he…
Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
The last time a…
The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits…
Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts.
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