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Next week, Backpacker will unveil its first major redesign in several years. The site, which was soft-launched about a month ago, has significantly increased the amount of content and the number of Web 2.0 features to be found.
New features to make hikers drool include more than 1,200 GPS-supported hikes and editor-produced, on-the-scene videos, reports Folio. A clickable interactive map of the United States is “a complete trip-planning center with multiple layers of useful content,” according to Backpacker.com editor Anthony Cerretani.
The site expanded its community, which has more than 20,000 members at last count. The magazine made decisions about the redesign based upon the active forum community and on a 2,000-person reader panel. Backpacker.com averages 2.2 million pageviews per month, with about 150,000 unique visitors.
Since the soft launch a month ago, the site has seen a 22 percent increase in pageviews and a 27 percent boost in unique visitors.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
