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At its upfront on Tuesday in L.A., Discovery Communications shared details of its new Planet Green network, which will air June 4.
The network will include shows anchored by an eclectic mix of celebrities, writes Mediaweek, including: Entourage star Adrian Grenier, Motley Crue drummer Tommy Lee, rapper Ludacris, Tom Brokaw, and game show host Tom Bergeron, among others.
Discovery also announced its upcoming slates for its other networks. TLC will include a series called Expeditions with Josh Bernstein, the former History Channel explorer who joined Discovery last year, Prototype This!, a show that will pit inventors against engineers, and Iditarod, an inside look at the world-famous sled-dog race. The network will also air plenty of specials, including Inside Planet Earth, a look into the mysteries of the earth’s secrets.
Animal Planet plans a series called Dark Days in Monkey City, blending live action and animation to show the plight of the endangered Sri Lankan Toque Macaque, and another called Dogs! Cats!
Discovery also aired clips of shows from Travel Channel, Science Channel, Military Channel, Discovery I.D., the future Oprah Winfrey network, and more. Discovery’s New York upfront presentation will take place on April 23.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
