Notorious gossip blogger Perez Hilton - the #1 web celebrity of 2007, according to Forbes - comes to the radio beginning May 5, thanks to a new venture from Steve Lehman, founder and former chairman and CEO of Premiere Radio Networks, and Andy Schuon, former president of programming of Infinity Broadcasting (now CBS Radio).
The first project from the company, “C” Student Entertainment, will be to launch Hilton into radio syndication.
The show will premiere on Monday, May 5, with twice daily updates from his enormously successful blog, PerezHilton.com.
“This is the first time a superstar created on the internet has made the transition to radio. Having someone as compelling as Perez as part of a station lineup will significantly drive listeners to radio,” says co-founder Andy Schuon.
The LA Times calls Perez, “like US Weekly, the Star, the Enquirer and Life & Style all rolled into one sweet yet snarky, sagacious yet salacious gay man.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…