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A Sears survey found that three out of five people are interested in investing in small home improvements that can make a difference, despite the sluggish economy.
With that in mind, the retailer is launching a “Reinvent Your Kitchen” campaign that will include $15,000 in appliance prizes, 30-minute custom-produced TV shows in nine major markets, newspapers and radio, according to MediaPost.
The campaign, an extension of Sears’s Reimagine You campaign that launched last month, focuses on style. A new report from the NPD Group says shoppers are counting on sleek looks more than ever when considering purchases. Black appliances took market share from white ones in 2007 and, despite financial concerns, consumers are snapping up pricier stainless steel appliances.
Leading retailers in the U.S. had a mixed March - discounters and wholesale retailers fared better than higher priced department stores and specialty stores. Wal-Mart Stores said its sales were up by 0.7 percent excluding gasoline sales. Target declined 4.4 percent. The largest department store, J.C. Penney, fell 12 percent and Kohl’s dropped 15.5 percent, writes the International Business Times.
Many economists are predicting a mild recession for the U.S. economy.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
