»
The Wall Street Journal’s upcoming glossy magazine - called Pursuits in development but now simply dubbed WSJ. - has named a publisher.
Ellen Asmodeo, luxury marketing consultant and former publisher of Travel + Leisure magazine, will take the helm, writes WWD.
WSJ. (don’t forget the period) will launch in September as “the authority on how to live life to the fullest,” according to Dow Jones. The magazine will cover the “world of wealth,” on topics including cars, fashion, property, philanthropy, personalities and travel.
Prototypes of the magazine are currently making the rounds to advertisers. As of a month ago, WSJ. had 25 advertisers lined up.
The new mag’s 800,000 circulation will be targeted to the 15 largest metro markets, including subscribers with a median household income of $300,000. There will also be a small newsstand distribution and 180,000 copies in Asian and European versions of the newspaper. All content will also be online.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
