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Ho hum, another digital billboard battle is taking place, this time between Lamar and five members of Pittsburgh’s City Council.
Lamar alleges, in the civil lawsuit filed on Tuesday, that City Council president Doug Shields and other council members used their offices to get a permit for a 1,200-square-foot billboard rejected, writes the Pittsburgh Business Times. The billboard had been approved by city planning and zoning workers, but the process by which it was approved had come under fire, and one of the City Council members, Patrick Dowd, filed an appeal challenging the permit.
The City Council then approved a six-month moratorium on new billboards.
Dowd said he used personal resources, not his office, to file the appeal.
The topic of digital billboards seems to be an emotional one, with cities and counties and anti-billboard rabble-rousers raising their hands here and there across the country against the new technology. Companies like Lamar and Clear Channel would seem to have an almost unlimited resources to fight any lawsuits necessary in order to push the billboards through.
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