Dunkin’ Donuts - primarily an eastern U.S. phenomenon, though most Easterners don’t realize it - is on an aggressive expansion to reach some key areas in the western part of the country. With that in mind, it has selected Fenway Sports Group to expand its sports marketing programs.
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It looks as though the ad recession may finally be hitting NBC. NBCU posted a 3 percent revenue and profit growth in the first quarter - far less than the 10 percent revenue and 5 to 10 percent profit increases GE had predicted in January.
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Ah, the delights of the beach: the sun, the sand, the waves, the bucket filled with promotional schwag…. Beach Buckets, out of Cape Cod, offers advertisers the chance to fill pails with product samples, brochures, coupons and other promotional goodies for distribution to high-end cottage renters.
Overall staffing in newsrooms decreased more last year than any other year since 1978, according to the ASNE newsroom census released Sunday.
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Sony turned downtown Miami into an enormous bubblebath when it pumped 460 million liters of foam into the city streets and invited residents to frolic in it, with 200 of them filming the experience using Sony Cyber-shot digital stills cameras and Handycam camcorders.
Robust online ad revenues of $196 million (up 29 percent) helped offset declines in print advertising and circulation sales to keep total Canadian newspaper revenue steady - down just 0.8 percent from 2006 - according to data from the Canadian Newspaper Association (CNA), MarketingCharts reports.
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The slow train wreck that is the Sharper Image continues: today, Jerry Levin resigned as chairman of the beleagured retailer. This new wrinkle, though, has a bright side: Levin said that he and a group of investors are interested in acquiring some or all of the company’s assets.
Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities.
Networks are drawing huge sighs of relief as it appears viewers have decided to venture back to their favorite prime times series, at least for CBS.
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Most U.S. adults are uncomfortable that some websites use information about one’s online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, according to a new study, writes MarketingCharts.
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A parody of the Wall Street Journal that features a full-page spread of a topless Ann Coulter has miffed News Corp. execs to the point that they’re apparently attempting to keep the tabloid off the stands.
