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Ah, the delights of the beach: the sun, the sand, the waves, the bucket filled with promotional schwag…. Beach Buckets, out of Cape Cod, offers advertisers the chance to fill pails with product samples, brochures, coupons and other promotional goodies for distribution to high-end cottage renters.
The lid of the bucket and the bucket itself can be branded; buckets are passed out from May through October, writes Media Life. Advertisers can choose a limited run of time and target a specific area of the beach, or they can sign on for the entire summer and the whole beach. Cost is $6,000 for the entire season.
Beach Buckets distributes about 30,000 buckets throughout the summer and early fall, through 110 realty offices that handle rentals.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
