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Sony turned downtown Miami into an enormous bubblebath when it pumped 460 million liters of foam into the city streets and invited residents to frolic in it, with 200 of them filming the experience using Sony Cyber-shot digital stills cameras and Handycam camcorders.
The so-called Foam City was conceptualized by Fallon London and was realized thanks to the world’s largest foam machine, which was built especially for the event, writes the Guardian. Director Simon Ratigan shot 16 hours of film to create a 90-second spot which will begin airing on British TV screens on May 1. A 60-second spot will launch in Europe today.
“We wanted this to be a magical event where people would be able to have a truly unique photographic experience, where they could actually take images like no other,” said Mikah Martin-Cruz, the general manager, marketing communications, Sony UK. “With Foam City, we have created somewhere you just can’t put your camera down, even for a moment, as something totally unexpected and wonderful happens every second.”
CBS Radio has launched a video platform allowing its 140 radio stations the ability to create personalized branded video players to feature station content.
Content could include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers…
The New York Times will increase the newsstand price of its Monday-Saturday editions to $1.50, effective Aug. 18. The current price is $1.25.
The Sunday Times will continue to sell for $4 at the newsstand in New York metropolitan areas,…
Publicis Groupe’s first half organic growth was 5.4 percent, which chairman and CEO Maurice Levy characterizes as “very good,” though he acknowledges the company was adversely affected by the Healthcare sector.
Without healthcare, growth would have been 7.1 percent, he…
Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
The last time a…
The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits…
Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts.
See…
