»
In the last year, live ads on talk shows have been staging a slow comeback. Now, ABC is set to announce that its Jimmy Kimmel Live broadcast will integrate live commercials in each broadcast, depending on advertiser interest.
Last June, NBC’s The Tonight Show with Jay Leno aired a live commercial for Garmin in the form of a skit. Garmin is planning to air another in the second half of this year. Other networks have considered the form - as well as other ways to integrate advertising into programming - as a way to combat the increasing numbers of viewers who use DVRs to fast-forward through commercials.
The live ads on Kimmel are expected to begin in mid-May.
The form of advertising popular in the early days of television, when programs were sponsored and sponsor messages were incorporated into the program, lost popularity in the ’70s, writes Adweek.
Live ads continue to be a staple on talk radio. Alpo, which was a regular buyer of live ads on The Tonight Show in the days of Johnny Carson, still has a presence on radio, while Snapple credits Howard Stern’s live ads for the successful launch of its iced tea brand.
Ad buyers are said to be interested in the idea. ” The brand has to fit, first and foremost, and I’m sure it’s not for everyone,” says David Barrington, evp, managing director of video investments at Havas’ MPG. “But at the end of the day to have someone who is a great talent like that make the ad a part of the content will help get our messaging across and also help break through the clutter.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
