Radio One has acquired Community Connect for $38 million in an effort to gain access to the latter’s network of personal interest users.
Community Connect operates three large niche social networks: BlackPlanet.com, MiGente.com and AsianAve.com, which serve a combined user figure of over 23 million. Community Connect monetizes the sites with banner ads and stand-alone deals, like integrated sponsorships, writes MarketingVox.
The acquisition will add significant targetable inventory to Radio One’s cross-media ad sales platform.
Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com.
The agreement spans five years and gives Interactive One, Radio One’s digital division, exclusive access to AllHipHop’s ad inventory, writes MarketingVox. AllHipHop boasts five million…
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Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
The magazine pulled in 2,800 pitches, for a final…