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The Atlantic is on a quest to become more contemporary, embarking on an overall retooling process that is “not an overhaul as much as a refinement,” says Justin Smith, Atlantic Media’s president of consumer media.
The magazine has hired an integrated marketing agency to help with the process, which will include a redesign of the print magazine and relaunch of its website, writes Folio.
The work should be completed by the fall, and will be launched with a full-scale marketing campaign, the first in its 150-year history.
The Atlantic magazine, known for its epic print essays, last month launched a digital publication, in beta, called The Current, for folks with no time to digest 5,000-10,000 word pieces.
The new digital domain features 250-300 word items to appeal to the long-form impaired. In January, the Atlantic made its once-paid content archives free to non-subscribers. Smith reported that the move led to a traffic increase of about 15 percent to 2.3 million monthly unique visitors.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
