The pool of job possibilities for DMers is shrinking. A new employement survey from Bernhart Associates shows that continued layoffs and hiring freezes will be the norm in the second quarter, with only 54 percent of respondents filling new positions during the spring, down from 58 percent last quarter.
Ford is hoping to buff up its brand image by turning its 750,000 employees, retirees and dealers into brand ambassadors who will urge friends and relatives to “drive one.”
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Disney-ABC Television Group’s SOAPnet.com, the place to discover who’s cheating on who on all your favorite soaps, has become an ad network.
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Newspaper websites attracted a record 66.4 million unique visitors per month (40.7 percent of internet users), on average, in the first quarter of 2008 - or 2.3 percent more than in 1Q07, according to a Nielsen Online custom analysis for the Newspaper Association of America, MarketingCharts writes.
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The $40 coupons the government is offering to subsidize the purchase of digital-to-analog converter boxes expire after 90 days, and it may be unlikely that the National Telecommunications and Information Administration will extend the deadline.
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Clear Channel yesterday asked a New York state judge to dismiss the counterclaims brought against the company by the group of banks that are meant to finance its acquisition.
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Sam Zell, considering a sale of Newsday, is structuring such a sale so that it could potentially save him hundreds of millions of dollars in capital gains taxes, according to the newspaper.
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Get a tax rebate, go on a shopping spree: that’s the attitude Sears is suggesting with its latest promo.
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Lack of customer data sharing, integration and insight is undermining competitiveness, retention rates, revenue and profitability among global marketers, according to a new study from the Chief Marketing Officer (CMO) Council, writes MarketingCharts.
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