»
Disney-ABC Television Group’s SOAPnet.com, the place to discover who’s cheating on who on all your favorite soaps, has become an ad network.
SOAPnet.com has penned agreements with 45 smaller, separate websites to sell advertising on their behalf and to distribute content to them, writes the Wall Street Journal.
The move allows SOAPnet.com, whose traffic was slipping, to sell more advertising by offering advertisers access to other sites. The hope is that the Disney-ABC Television Group can link enough small sites to increase the size of the audience they can offer advertisers, and thus boost their online revenues. SOAPnet.com and sister site ABC Daytime reached 1.2 million unique U.S. visitors in March. That’s down 24 percent from the same period in 2007, per comScore. But when added to traffic from the new sites, which include Stylehive.com and BeautifulStranger.tv, it aims to double its reach.
Publishers generally have little to lose by letting an ad network sell space for them, but as ad networks proliferate, it has become more difficult than ever to make the sales, according to the article, which quotes Jeff Lanctot, senior vp of global media at Avenue A/Razorfish: “For those networks that fall out of the top 10 and haven’t carved out a real niche, it will be tough for them.”
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
