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The pool of job possibilities for DMers is shrinking. A new employement survey from Bernhart Associates shows that continued layoffs and hiring freezes will be the norm in the second quarter, with only 54 percent of respondents filling new positions during the spring, down from 58 percent last quarter.
19 percent have enacted hiring freezes, up from 13 percent last quarter, and the majority of those who have imposed a hiring freeze will not say when the freeze will be lifted, writes Direct Magazine. Layoffs are expected by 12 percent, the same as last quarter.
Compared to the last economic downturn, in 2001-2002, things look more optimistic on the job front. Direct marketers are looking to avoid significant cutbacks in staff, because they know that when things turn around, talent will be difficult to come by, says Jerry Bernhart of Bernhart Executive Search.
Interestingly, many companies still cannot find the right candidates for certain positions, mainly specialized lower to mid-level positions.
Companies are most likely to be hiring in sales, as companies tend to believe that the way to outlast a recession is to increase the effectiveness of sales staff.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
