»
Get a tax rebate, go on a shopping spree: that’s the attitude Sears is suggesting with its latest promo.
The retailer is offering a 10 percent bonus to all customers who convert their government stimulus checks into gift cards at Sears or Kmart. When customers bring their checks to a Sears or a Kmart cash register, they can convert the full amount of the check into gift cards, plus receive a bonus gift card worth an additional 10 percent.
The promotion will extend from May 14 through July 19, 2008. Promotion about the campaign will begin May 1.
“In this tough economy, we know that our customers are focused on how to make their money work harder for them,” said W. Bruce Johnson, interim CEO and president, Sears Holdings. “Every day, we at Sears, Kmart and Lands’ End are intent on bringing our customers the value, quality and style they deserve - and our stimulus check program now provides even more value.”
The campaign lets customers redeem the gift cards at Sears, Kmart or Lands End retail outlets, or online at sears.com or landsend.com.
Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com.
The agreement spans five years and gives Interactive One, Radio One’s digital division, exclusive access to AllHipHop’s ad inventory, writes MarketingVox. AllHipHop boasts five million…
Tribune Co.’s sale of Newsday to Cablevision allows Tribune and its new chairman, Sam Zell, to put $600 million in expected cash proceeds toward its roughly $13 billion debt. This buys Tribune Co. more time to implement plans to turn…
Apple’s new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent, if the shortage of the current model means anything.
Apple’s website announced yesterday that the company is out of stock on previous…
NBC’s unusual upfront garnered mixed reviews from the media crowd; some blamed the network for using the new format to draw attention away from a weak programming slate, while others liked the innovative format.
Yesterday’s upfront event drew advertisers through…
Sirius losses shrunk in the first quarter, while XM’s losses widened, the companies announced yesterday, in what they hope will be their last quarterly financial reports as stand-alone companies.
Sirius’s loss of $104 million was an improvement over last year’s…
Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
The magazine pulled in 2,800 pitches, for a final…
