Schwag is becoming more prevalent. According to the Advertising Specialty Institute (ASI), industry revenues from advertising specialties - that is, items and incentives branded with a company logo or marketing message - were up 5.4 percent from 2006.
Radio suffered its worst decline in March since November 2001, with revenues slipping 8 percent.
Another way to reach golfers while on the greens has cropped up, this one with the opportunity to tie advertiser placements with a “green” message.
WPP’s MindShare today announced a global restructuring of its business operations, one that is meant to integrate traditional and digital services and staff.
As Thomson Corporation completes its takeover of Reuters today, its new logo and name - Thomson Reuters - can be seen in subway stations in New York, Toronto and London, as well as on the buildings that house the leading stock exchanges in those cities.
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Some 17.5 percent of General Motors customers say TV influences their auto purchase, but GM spent 40 percent of its $3 billion+ ad budget on TV ads in 2006 (proportions similar to other leading automakers’), according to an analysis by BIGresearch, MarketingCharts reports.
U.S. at-home and at-work internet users - numbering some 221 million - logged an average of 60 sessions/visits each (up 3.5% from February) and spent an average of 19 hours and 42 minutes online at their PCs (up 3.2%), according to data (pdf) from Nielsen Online.
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The U.S. edition of the Wall Street Journal went on sale yesterday in London for the first time, as part of Rupert Murdoch’s global expansion push. It contains a new London column on Mondays and Fridays, which appears in the international finance pages of the Money & Investing section.
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Sales slip asAs GM struggles with diminishing returns from several of its brands, the company has restructured its marketing ops, breaking its eight brands into four separate channels.
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Dismal news continues in the newspaper world. The New York Times Co.’s results for the first quarter fell far below Wall Street estimates due to a continued slump of ad revenues.
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iPhone addicts will soon be able to access Associated Press national and local news, via web pages specifically formatted for the iPhone. Though the iPhone currently offers local maps, directions, weather and traffic, it provides no local news.
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