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Schwag is becoming more prevalent. According to the Advertising Specialty Institute (ASI), industry revenues from advertising specialties - that is, items and incentives branded with a company logo or marketing message - were up 5.4 percent from 2006.
That, says the ASI, is a new record. The group claims that the $19.6 billion spent on specialty items was 83 percent greater than radio advertising, 73 percent greater than internet display ads and nearly five times larger than outdoor advertising for the same period.
Distributors are optimistic about 2008, but continue to watch several factors impacting the industry, including product safety and compliance issues, increasing demand for products that are environment-friendly, and volatility of prices for natural resources used in manufacturing, such as oil for plastics.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
