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Another way to reach golfers while on the greens has cropped up, this one with the opportunity to tie advertiser placements with a “green” message.
Golf Green Media is touting its golfcart panel ads as “the ideal environment to tell your company’s sustainability story.”
Consumers are spending more and more time outside their homes. This, along with the fragmentation of the media marketplace, means traditional media such as television are becoming less effective. But the same challenges that face traditional media are opening the door to out-of-home. “We deliver an increasingly valuable service to national advertisers; namely, we enable them to reach premium consumers when they are most receptive - when they have multiple hours to engage with a brand,” says Brad Pavek, president of Golf Green Media.
Golf Green Media claims it can deliver over 60 million monthly impressions, via thousands of golf cart ad panels at hundreds of golf courses across the country.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
