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The U.S. edition of the Wall Street Journal went on sale yesterday in London for the first time, as part of Rupert Murdoch’s global expansion push. It contains a new London column on Mondays and Fridays, which appears in the international finance pages of the Money & Investing section.
The U.S. version of the paper may become available across Europe, according to Les Hinton, chief executive of Dow Jones, which became part of Murdoch’s News Corp. in December, writes the Guardian.
The U.S. edition in London has a print run of 3,500 and appears five hours ahead of publication in the U.S.
Wall Street Journal Europe will continue to meet a specialized and local need, whereas the U.S. version could attract a core of loyal readers in London that could eventually spread throughout other financial centers of Europe.
News Corp.’s Rupert Murdoch said, when he first bid for Dow Jones, that bringing The Wall Street Journal under his umbrella would give it the resources and global reach it needs to succeed.
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Yesterday’s upfront event drew advertisers through…
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The magazine pulled in 2,800 pitches, for a final…
