As more consumers are “on the go,” out-of-home marketing is becoming an effective way to reach them, according to a consumer-insight study of the out-of-home patterns of young adults, the affluent, and movie enthusiasts by Aegis Media’s PosterscopeUSA, MarketingCharts reports.
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A new poll shows that consumers feel, for the most part, that they are in control of their inboxes. 88 percent said they feel mostly or completely in control of their inboxes, up nine points from 2004, according to the survey from database marketing agency Merkle Inc.
The senior vp of finance at Conde Nast, Rob Silverstone, believes mastheads are editorial content and should not be sullied with advertising messages.
Online fans of the CW’s Gossip Girl will just have to watch the last five eps of the show the old-fashioned way - on television. The network has said it will no longer stream new episodes for free online when the show returns on Monday.
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Following in the footsteps of its competitors, U.S. News & World Report has sliced its rate base from 2 million to 1.5 million. The move is an indication that the newsweekly category is continuing to shrink, at least for print. Robin Steinberg, senior vp/director of print investment and activation for MediaVest, says the reduction is not surprising, given the category’s shift to online.
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NBC Universal has relaunched its Digital Studio, Omnicom Media Group Digital has partnered with the studio to create branded content for multi-platform distribution.
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Good news hit the online advertising world today with the announcement that Google handily topped Wall Street estimates for the first quarter. The news may put to rest fears that online advertising is beginning to feel pressure from the U.S. economic downturn.
With consumers continuing to spend briskly online, and social websites aggregating ever-larger numbers of participants, the twain - online shopping and social networking - may finally be meeting, according to a nationwide survey from Guidance and Synovate, writes MarketingCharts.
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