»
The senior vp of finance at Conde Nast, Rob Silverstone, believes mastheads are editorial content and should not be sullied with advertising messages.
In the May issue of Conde Nast’s Bon Appetit, Starbucks ran a masthead takeover. Other advertisers asked to be next, but Silverstone, in an email to sales and marketing management, nixed the idea, according to Mediaweek.
The vp and publisher, Paul Jowdy, said the deal was an exclusive, one-time thing.
The masthead - which looked like a chalkboard, with comments from staffers about their favorite Starbucks products beside their names - was labeled as a promotion.
An image of the clever masthead can be seen in AdAge, here.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
