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NBC Universal has relaunched its Digital Studio, Omnicom Media Group Digital has partnered with the studio to create branded content for multi-platform distribution.
The newly-formed NBC Universal Digital Studio will develop online programming with advertisers’ input incorporated throughout the process - including aspects of script writing and casting, writes MarketingVox.
Brands like Acura, Microsoft, UPS and Intel signed on to work with the new creative unit. A show featuring all four brands, entitled Gemini Division, is currently in production. Woke Up Dead is the next show planned by the studio. Currently in preproduction, it is about a college student who turns into a zombie, according to the Hollywood Reporter.
Shows created by NBCUDS will likely appear on sites like Hulu, which is part-owned by NBCU. In some cases, certain shows may also enjoy TV airtime. The webisodes will also tie in with destination sites, online games, character blogs and mobile components, MediaPost adds.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
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Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
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Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
