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As more consumers are “on the go,” out-of-home marketing is becoming an effective way to reach them, according to a consumer-insight study of the out-of-home patterns of young adults, the affluent, and movie enthusiasts by Aegis Media’s PosterscopeUSA, MarketingCharts reports.
Below, results from the survey of Americans age 15-64.
Young adults (age 18-30) spend more time with out-of-home media than do all adults on average. Young adults…
Affluent consumers spend more time in their cars on an average workday and are 127 percent more likely to visit airports than the general population.
Compared with the general population, the affluent are…
Movie Enthusiasts (people age 15+ who go to the movies once a month or more) are also more likely than the general population to frequent other out-of-home venues, such as malls (42 percent more likely) and casual dining restaurants (33 percent more likely).
More than one-fifth of movie enthusiasts plan to buy a car in the next year; they spend an average of 5 more minutes per day in their cars than all adults on average.
(See MarketingCharts for more findings on movie enthusiasts.)
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