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Following in the footsteps of its competitors, U.S. News & World Report has sliced its rate base from 2 million to 1.5 million. The move is an indication that the newsweekly category is continuing to shrink, at least for print. Robin Steinberg, senior vp/director of print investment and activation for MediaVest, says the reduction is not surprising, given the category’s shift to online.
U.S. News & World Report is also cutting its frequency from 46 issues a year to 36, writes Mediaweek.
Newsweek cut its rate base by 16 percent, to 2.6 million this year; Time did the same in January 2007, reducing its rate base by 19 percent to 3.25 million.
Year to date, U.S. News & World Report’s ad pages fell 38.4 percent to 280 (though the title had three more issues in 2007 in the same period). The category declined 16.3 percent overall in the same period.
The magazine has shifted focus in recent months, building out its Best Colleges rankings franchise. The title plans eight more Best features for 2008.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
