‘Green’ NYT Mag Draws Advertiser Interest
Advertiser response to The New York Times Magazine’s first-ever “green” issue was tremendous, according to The Times. It carries 46 advertising pages - on non-recycled stock.
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Advertiser response to The New York Times Magazine’s first-ever “green” issue was tremendous, according to The Times. It carries 46 advertising pages - on non-recycled stock.
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The Wall Street Journal, which is waging a full-frontal attack on The New York Times by fattening its business news, politics and sports reporting, has made changes to section A, adding a third daily page of opinion content plus two new columnists.
Blogging software vendor Six Apart has created an ad network to help bloggers monetize their sites.
Supermarket company Stop & Shop and General Mills have launched an Earth Day initiative. From April 18 to April 24, any customer who purchases $15 of select General Mills products at Stop & Shop will receive five Stop & Shop reusable bags.
Viacom is betting television viewers still aren’t getting their fill of movies, and plans to launch a movie channel in a head-on attack on CBS Corp.’s Showtime.
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May sweeps is just about upon us, and though the networks have downplayed the importance of the month, they are still beefing up their schedules to pull viewers in. Stunts, however, a staple in past times, will be sparse, though some networks will air two-hour specials of regularly scheduled shows.
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With the sure knowledge that it’s cheaper to air something that has already been produced than to try to produce something new themselves, the networks are turning to international projects to save money.
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Hispanic Gen Yers live a “mix-and-match” lifestyle, according to a new report from The Intelligence Group and Creative Artists Agency.
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Oxygen’s “Oh!” motto has breathed its last, excited breath. NBC plans to rebrand the female-oriented network and will announce details at an upfront this week.
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Want your clients to hang out on street corners? Titan Worldwide offers banner programs that get advertiser banners hung from light poles in the high-traffic areas of U.S. cities.
U.S. internet users viewed more than 10 billion online videos in February - up 3 percent from January (despite February’s being two days shorter) and a 66 percent gain from February 2007, according to data from the comScore Video Metrix service, MarketingCharts writes.
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The Marines Corps is stumping for recruits and, in a move that is a relatively big departure for this particular branch of the military, is marketing itself specifically to women.
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A mere 40 percent of car-installed satellite radio subscribers - that is, those who received free satellite radio service already installed when they purchased or leased a car - plan to keep the service through the year’s end.
