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U.S. internet users viewed more than 10 billion online videos in February - up 3 percent from January (despite February’s being two days shorter) and a 66 percent gain from February 2007, according to data from the comScore Video Metrix service, MarketingCharts writes.
Google Increases Share of Videos Viewed
Google Sites once again ranked as the top U.S. video property, with nearly 3.6 billion videos viewed (35.4 percent of all viewed videos), up 1.1 percentage points from the previous month, according to the data. (View table of top 10 properties, by videos viewed.)
Audience Data (Unique Viewers)
Nearly 135 million US internet users spent an average of 204 minutes per person viewing online video in February. See table of top 10 properties, by unique viewers.
Other notable findings from February 2008:
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
