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A mere 40 percent of car-installed satellite radio subscribers - that is, those who received free satellite radio service already installed when they purchased or leased a car - plan to keep the service through the year’s end.
66 percent of subscribers who sought out the service plan to “absolutely” keep it throughout the end of the year, according to a survey from Jacobs Media, a consultancy for broadcast radio (via The New York Times).
Between Sirius and XM Satellite Radio, promotional subscriptions added about 3.7 million subscribers last year, and about 79 percent of those were from promotions to car buyers or leasers, says David Bank, an analyst at RBC Capital Markets. XM says 52.7 percent of those customers converted to paying subscribers.
XM and Sirius Satellite Radio are hoping to merge in order to remain viable. The two companies are awaiting approval from the FCC; the Justice Department okayed the merger in March.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
