»
Hispanic Gen Yers live a “mix-and-match” lifestyle, according to a new report from The Intelligence Group and Creative Artists Agency.
Today’s Hispanic youth largely refer to themselves as Hispanic rather than Latino or American (56 percent vs. 19 percent vs. 11 percent, respectively), writes Brandweek. 58 percent say they have a strong connection with Latino culture. 84 percent want to make their family proud and 83 percent want to “excel at my career.”
Hispanic youth believe that 40 percent of the U.S. population is Hispanic (the actual figure is closer to 15 percent, per the U.S. census). ”Culturally they feel like they are responsible for 40 percent of America,” says Christy Haubegger, brand manager at Creative Artists Agency. “That’s a great opportunity for marketers because young Latinos feel influential. Let them be influencers.”
According to the survey, the best way for marketers to reach them is to reflect their “bi-dentity” in the campaigns. McDonald’s, Pepsi, Univision and Rocawear are the brands that “do the best job of creating products and services for Latinos like me.”
Pepsi, for example, says it has pushed hard to integrate Hispanic and youth cultures in its music programming. Earlier this year Pepsi partnered with Yahoo Telemundo to launch PepsiMusica, a bilingual entertainment program.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
