Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study - via MarketingCharts.
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Top U.S. social-networking site MySpace.com’s audience was up 8 percent in March compared with March ‘07, but second-place Facebook’s doubled, growing 98 percent from a year earlier, according to custom lists compiled by Nielsen Online, writes MarketingCharts.
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Brauchli After less than a year as managing editor at the Wall Street Journal, Marcus Brauchli has had enough of the job. He is expected to hand in his letter of resignation as early as today. No successor has been pinpointed as of yet.
Rupert Murdoch has succeeded in nabbing an agreement in principle from Tribune Co. to purchase Newsday for about $580 million in what would be a joint venture.
Gannett is developing a one-stop shop for buyers to purchase ads across platforms in an attempt to aggregate consumers for advertisers.
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Teenie boppers can now tune in to a Radio Disney website and texting program via their cell phones, as long as the phones have internet access and data services.
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Flamboyant David Verklin, CEO of Aegis, has decided to call it quits after a decade with the agency. He will step down at the end of the year, and his protege and hand-picked successor Sarah Fay will replace him.
When Macy’s took over Marshall Fields, Kaufmann’s and other local icons a year and a half ago, many customers were irked. The company hoped to mollify them by creating a huge national chain with a national strategy and more clout with vendors - and same-store sales dropped 1.3 percent in 2007.
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The banks involved in the buyout of Clear Channel Communications have waved an olive branch, hoping to resolve the dispute about funding the deal.
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