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Following a week of relentless rumors that Katie Couric will be leaving her position as anchor of the CBS Evening News after the presidential inauguration, ratings for the news show has hit another all-time low.
CBS News exec Paul Friedman said (via TV Newser) that the situation is “very frustrating. It’s a first-rate broadcast and the staff is doing a first-rate job.”
Friedman insists Couric’s newscast is at least as good as the others. “Neither the broadcast nor she is getting the credit they deserve.”
Could the press coverage that announced Couric’s imminent departure have had anything to do with the low ratings? “That would be giving all of you too much credit,” Friedman says.
The newscast averaged 5.4 million viewers last week, the lowest number recorded since Nielsen switched to people meters in 1987, and perhaps the lowest for an evening newscast since the early years, writes Reuters. CBS’s previous low of 5.5 million viewers came in September.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
