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The Home Depot has named a new chief marketing officer, six months after Roger Adams left the position. Frank Bifulco, the new senior vp and CMO, has worked in the packaged goods and retail arenas for 30 years.
Most recently, Bifulco served as president and chief customer officer at Hasbro North America. He began his career with Procter & Gamble, and was the senior vp of marketing for Coca-Cola North America from 1994 to 2000.
He will have full responsibility for the strategic marketing vision of The Home Depot along with category marketing and brand development, according to the company. He begins on April 28. John Ross, who served as the interim head of the company’s marketing department while performing his regular duties, will remain in his role of vice president, advertising.
The Home Depot’s sales dropped 2 percent to $77.3 billion for 2007, while profits plummeted 24 percent to $4.4 billion, writes Brandweek.
CBS Radio has launched a video platform allowing its 140 radio stations the ability to create personalized branded video players to feature station content.
Content could include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers…
The New York Times will increase the newsstand price of its Monday-Saturday editions to $1.50, effective Aug. 18. The current price is $1.25.
The Sunday Times will continue to sell for $4 at the newsstand in New York metropolitan areas,…
Publicis Groupe’s first half organic growth was 5.4 percent, which chairman and CEO Maurice Levy characterizes as “very good,” though he acknowledges the company was adversely affected by the Healthcare sector.
Without healthcare, growth would have been 7.1 percent, he…
Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
The last time a…
The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits…
Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts.
See…
