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It’s becoming a mantra: slips in retail, automotive and telecommunications advertising is wreaking havoc with financial results of many media companies.
Meredith Corp.’s fiscal Q3 broadcast profit was down 10 percent to 19 million, while revenues fell 1 percent to $78 million. The publishing biz fared better than broadcasting: Operating profit was at $64.7 million, up a hair from $64.4 million from the prior period. Revenues were at $323.5 million, versus $323.3 million. The increases came from circulation gains and profit margin increases, writes MediaPost.
Ad revenues on the publishing side slipped, however, by 4 percent to $155 million, on weakness in home, pharmaceuticals and direct-response advertising categories.
Online revenue soared by nearly 50 percent during the quarter. Monthly average unique visitors across the company’s sites quadrupled to 8 million, according to the company.
Net earnings for the company overall were up 1.7 percent to $46 million during the period. Revenues were virtually flat at $401.0 million from $401.8 in the third quarter last year.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
