NHL hockey fans will continue to be able to watch the Sunday Game of the Week on NBC through the end of the regular season, as well as playoffs coverage and games four, five and seven of the Stanley Cup finals.
NBC and the National Hockey League have extended their broadcast agreement for another year. Both companies will continue to share revenue rather than NBC paying a rights fee to broadcast the games, writes the Wall Street Journal.
Ratings for the season have risen 11, from a 0.9 to a 1.0, according to Nielsen Media Research. The article points out that each rating point is worth 1.1 million homes.
NBC and the NHL began their broadcasting partnership in 2004 when the league’s deal with ABC-ESPN expired. The league then cancelled its 2004-2005 season over labor disputes, and three years later is still rebuilding its audience.
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See…