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As out-of-home video networks continue to expand, the Out-of-Home Video Advertising Bureau has announced three new members: Arena Media Networks, CBS Outernet and Zoom Media.
CBS Outernet is a provider of in-store digital video networks, including grocery stores and pharmacies, and is in 1,500 stores nationwide. Zoom Media is an indoor network provider to over 5,000 venues, including fitness centers, bowling alleys, restaurants and nightclubs. Arena Media Networks is a digital media network found in sports and entertainment venues.
The association, founded in 2007, now numbers 26 member companies. 22 agencies participate within the OVAB Agency Advisory Board, according to OVAB.
“Electronic out-of-home advertising is not some futuristic fantasy. It’s here. If it looks like a duck and it quacks like a duck it’s probably a duck,” said David Verklin, CEO, Aegis (but only through the end of the year) and a member of the OVAB Agency Advisory Board. “Electronic out-of-home advertising looks like TV and acts like TV and therefore advertisers are coming to the realization that place based narrowcast networks are an effective surrogate to traditional television. OVAB is simply expediting the adoption curve.”
Video networks are becoming an increasingly popular media for advertisers. Studies have shown that they can be an effective and efficient way to reach the growing ad-skipping television audience.
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