Entercom Net Revenues Slip 4%
Entercom’s net revenues for the first quarter decreased 4 percent to $95.4 million; same station net revenues also decreased 4 percent, and same station operating income decreased 5 percent.
»
Entercom’s net revenues for the first quarter decreased 4 percent to $95.4 million; same station net revenues also decreased 4 percent, and same station operating income decreased 5 percent.
Out-of-home video networks - the once neglected step-siblings of traditional television which are enjoying a meteoric rise in popularity - will be getting their own TV-like ratings from Nielsen, beginning almost immediately.
email this
permanent link
The Out-of-Home Video Advertising Bureau has given the 4As media research committee a draft of proposed measurement guidelines as a step toward making measurement for out-of-home video networks a reality - something media buyers have said is a must if the medium is to reach its full potential.
email this
permanent link
CBS Outdoor is expanding its presence down south with the acquisition of International Outdoor Advertising Group, the leading out-of-home company in South America.
The Oxygen network’s new logo and tagline were developed to get the brand out of the “pink pastel ghetto,” said Oxygen general manager Jason Klarman during the cable channel’s upfront breakfast yesterday.
email this
permanent link
Google again topped the list of the annual BrandZ Ranking issued by Millward Brown’s Optimor, which identified the world’s most powerful brands as measured by their dollar value. Google’s brand is valued at $86.1 billion - up 30 percent from last year, MarketingCharts writes.
New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a Keller Fay study conducted for BabyCenter, MarketingCharts writes.
email this
permanent link
The New York Times’ website has allowed interruptive, full-screen takeovers in the online experience, but never in front of its own home page - until now.
email this
permanent link
Enterprise spending on Web 2.0 technologies will surge over the next five years, reaching $764 million in 2008 and growing at a 43 percent compound annual growth rate to reach $4.6 billion globally in 2013, despite a future marked by commoditization, according to Forrester Research, MarketingCharts reports.
Google’s strong financial results for Q1 2008 - including a 33 percent growth in net US advertising revenues - confirms projections that the “Big Four” internet portals will weather the current economic turmoil, eMarketer reports (via Marketing Charts).
email this
permanent link
Google is bringing display ads to cell phones. The images look like standard display ads, but have been made smaller to fit mobile phone screens.
Some 58 percent of consumers say email is a great way for companies to stay in touch (up from 45 percent a year ago) - yet only about 77 percent of invited email successfully makes it to the inbox, according to an email study by Harris Interactive (with Merkle) and another by Lyris, Inc (via MarketingCharts).
email this
permanent link
